In the dynamic world of food content creation, a select group of influencers have captured the hearts—and stomachs—of millions by sharing their passion for cooking. These culinary creators bring diverse flavors, innovative recipes, and approachable techniques to audiences around the globe. As you can see, I’m a big MasterChef fan, and several of these influencers have made their mark on the show before launching their successful digital platforms. Whether you’re looking for health-conscious meals, experimental recipes, or comfort classics, this group of influencers provides endless inspiration for every type of home cook. So, if that out the way let’s take a closer look at the Top Food Bloggers and Instagram Chefs You Should Be Following in 2024!!!
Khanh Ong (@khanhong): A charismatic Australian-Vietnamese chef known for his appearances on MasterChef Australia, Khanh Ong brings a unique fusion of modern Australian and traditional Southeast Asian cuisines to the table. His cooking style focuses on bold flavors, authenticity, and health-conscious meals.
Andy Cooks (@andy.cooks): Andy Hearnden, better known as Andy Cooks, is a New Zealand-born chef and content creator who simplifies gourmet cooking through accessible recipes on social media. His content resonates with home cooks looking to elevate everyday dishes with simple techniques. Andy is popular for sharing step-by-step guides to classic dishes with modern twists, earning him a loyal following of food enthusiasts.
Alessandra Ciuffo (@flavorsbyale): Alessandra Ciuffo, a rising star in the culinary world, gained fame after winning Guy’s Grocery Games and appearing on Rachael vs. Guy: Kids Cook-off. With a passion for Italian cuisine and her charming NYC-based personality, Alessandra shares vibrant, easy-to-follow recipes, often inspired by her Italian heritage. She connects with her audience through approachable cooking tips and a love for travel and good food.
Hailee Catalano (@haileecatalano): Known for her fresh, wholesome recipes, Hailee Catalano is a content creator who focuses on healthy, clean eating with a modern flair. Her posts often highlight plant-based dishes, meal-prepping tips, and nutritious alternatives that make healthy eating both fun and delicious.
Alix Traeger (@majortraeger): A former Tasty producer, Alix Traeger is now a full-time content creator known for her fun, lighthearted approach to cooking. Alix’s feed is filled with experimental recipes, cooking hacks, and engaging vlogs that appeal to a younger audience. Her humorous and creative content makes her a standout personality in the culinary space however recently the feed has drifted away from cooking as often.
Brendan Pang (@brendan_pang): A former MasterChef Australia contestant, Brendan Pang has captivated food lovers with his authentic Asian-inspired cuisine, particularly his mastery of dumplings. His account is a visual feast of traditional recipes with modern interpretations, emphasizing comfort food and home-style cooking.
Cabbages World (@cabbages.world): Cabbages World offers a unique focus on seasonal produce, sustainability, and plant-based recipes. The account, run by a collective of food enthusiasts, celebrates the versatility of vegetables, particularly cabbages, through creative, visually stunning dishes that encourage a plant-forward lifestyle.
Cookim (@__cookim_): Kim, the face behind Cookim, specializes in authentic Korean home-cooked meals. Her Instagram is a treasure trove of comforting Korean dishes like bibimbap, kimchi, and Korean-style pancakes, presented in an approachable way for home cooks. Her content is rooted in traditional flavors, yet adaptable to modern tastes.
Molly Baz (@mollybaz): Molly Baz is a food editor turned content creator, famous for her playful, unfussy approach to cooking. Her signature style is creating “recipes for real life,” with an emphasis on approachable, flavor-packed meals. Molly’s content includes everything from pasta to innovative salads, often accompanied by her humorous, laid-back personality.
Tiffy Cooks (@tiffy.cooks): Tiffy Cooks focuses on simple, comforting Asian-inspired recipes. She shares a wide array of dishes, from Taiwanese street food to Japanese-inspired bento boxes, with an emphasis on family-style meals. Her cooking is perfect for those seeking both traditional and modern Asian flavors, made easy for the home cook.